1847 Goedeker undergoes a strategic, uniform rebranding process


BALLWIN, Mon., July 14, 2021 / PRNewswire / – 1847 Goedeker Inc. (NYSE American: GOED) (“Goedekers” or the “Company”) and its Appliances Connection Business, the largest online-only retailer of home appliances in the US, today announced the collaboration Capsule, to lead its strategic organizational rebranding process.

Capsule is a boutique company that has served clients as the loyal editor for over 20 years, helping with branding, corporate identity, messaging, and general marketing strategy to produce tangible results. Goedekers currently operates under two names, Goedekers and Appliances Connection, and is now going through the necessary process to develop into a single brand.

“As our business continues to grow, it is of paramount importance for us to operate under a single branded entity to involve customers and stakeholders at every step of their journey with us,” said Doug Moore, CEO of Gödekers. “Capsule has historically provided step-by-step strategies for its customers to better align news with long-term goals. We at Goedekers are pleased to bring this brand identity expertise to the table along with their range of consumer insights and activation strategies to.” to convey more current information better. ” while increasing customer awareness and appreciation. ”

In this context, Capsule will work with Goedekers to review the brand name, brand identity, visual identity system and consumer messaging strategy. This strategic brand review is intended to provide a platform that accelerates the company’s goal of changing the way Americans across the country buy devices.

Around 1847 Gödeker Inc.
1847 Goedeker Inc. is an industry leading e-commerce destination for home appliances, furniture, and housewares. Through his June 2021 With the takeover of Appliances Connection, Goedekers created the largest pure online retailer for household appliances in the USA. With warehouse fulfillment centers in the Northeast and Midwest and showrooms in Brooklyn, New York, and St. Louis, Missouri, Goedekers is a respected nationwide omnichannel retailer offering national and global brands from a single source. Goedekers and Appliances Connection carry many well-known brands including Bosch, Cafe, Frigidaire Pro, Whirlpool, LG and Samsung, and also carry many large luxury appliance brands such as Miele, Thermador, La Cornue, Dacor, Ilve, Wolf, Jenn-Air, Viking and Sold including furniture, fitness equipment, sanitary fittings, televisions, outdoor equipment and garden furniture as well as commercial equipment for construction and business customers. Learn more at www.Goedekers.com.

About capsule
Capsule has been a loyal editor in the stories of legendary brands for over 20 years. Regardless of whether it is about concretizing brand narratives that compete with the classics, giving an ancient story a fresh cover or illuminating the voice of a brand by reflecting its values. www.capsule.us

Forward-Looking Statements

This press release contains “forward-looking statements” that are subject to significant risks and uncertainties. All statements in this press release, other than historical facts, are forward-looking statements. Forward-looking statements contained in this press release may be made through the use of words such as “anticipate”, “believe”, “consider”, “may”, “estimate”, “expect”, “intend”, “aim”, “may”, “Could”, “plan”, “potentially”, “predict”, “project”, “aim”, “aim”, “should”, “become”, “would” or the negative of these words or other similar expressions, though not all forward-looking statements contain these words. Forward-looking statements are based on 1847 Goedeker Inc.’s current expectations and are subject to inherent uncertainties, risks, and assumptions that are difficult to predict. In addition, certain forward-looking statements are based on assumptions about future events that may not prove to be accurate. These and other risks and uncertainties are further described in the “Risk Factors” section of reports we file with the Securities and Exchange Commission. The forward-looking statements contained in this release apply as of this date and 1847 Goedeker Inc. assumes no obligation to update this information unless required by applicable law.


Mike Houston
Lambert & Co.
[email protected]

SOURCE 1847 Goedeker Inc.

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