Automotive sales impacted by semiconductor shipments in September


Auto sales in September suffered from an increase in production costs and a subsequent supply of semiconductors. This is borne out by the car sales figures for September published by the companies on Friday. New revelations in the luxury sedan catalog helped Nissan and Skoda boost sales in September, but the rise in the price of electronic devices such as semiconductors used in vehicles did enough to disrupt their sales.

The Christmas season that opened with Onam in Kerala made sales expectations somewhat optimistic.

Car manufacturers announce their monthly sales according to a standard norm on the first day of the following month.

Maruti Suzuki sales fell approx. 46.2 percent year-on-year

The total sales of Maruti Suzuki fell in September compared to the previous year by around 46.2 percent to 86,380 units. Domestic sales fell by 54.9 percent to 68,815 units in the same period.

The Indian automaker attributed the decline in sales to a lack of electronic components. “The company’s sales in September 2021 were impacted due to the lack of electronic components. The company has taken all possible measures to limit the negative impact, ”said its press release.

Tata Motors’ sales rose 26 percent year over year in September

Total sales in September rose by 26 percent year-on-year to 55,988 units. Domestic sales of commercial vehicles rose by 30 percent to 30,258 units in September compared to the same period in the previous year.

“Semiconductor shortages continue to affect the automotive industry around the world. The impact of supply bottlenecks due to restrictions in East Asia continued into September and resulted in moderation in production and purchase volumes. The situation is fluid and we are continuing to work to address the impact our customer orders through an agile, multi-pronged approach, “said Girish Wagh, Executive Director, Tata Motors.

Mahindra and Mahindra auto sales were down 21.7 percent year over year

Total Mahindra and Mahindra auto sales declined approximately 21.7% year over year to 28,112 in September 2021. Compared to the previous month, sales fell by 8.09 percent.

“The challenges surrounding semiconductor supply continue to pose difficulties for the automotive industry worldwide. We have taken several steps to mitigate the impact and are working to manage the situation as best we can … ”said Veejay Nakra, CEO of Mahindra and Mahindra’s automotive division, in the press release.

Bajaj sees a 16 percent drop in sales

The company said its domestic sales in September were down 16 percent from the same period last year. It had cumulative domestic sales of 1,922,348 units.

Skoda India was able to double its domestic sales

Skoda India recorded a doubling of sales in September compared to the same period of the previous year. Its sales reached 3,027 units in September, aided by the newly launched Kushaq SUV vehicle.

The newly launched SUV had passed the 10,000 bookings mark in September 2021. The mid-size SUV was launched in June of this year.

Nissan more than tripled its domestic sales

The automaker more than tripled its domestic sales to 2,816 units in September compared to the same period last year. It added that the company had 18,591 units in domestic sales in the first half of the year.

The Japanese automaker said it had 65,000 customer bookings for its Nissan Magnite SUV. It spoke of the positive impetus due to the Christmas season.

However, the company acknowledged a supply-side problem with regards to semiconductors. “…. The challenge was on the supply side with a semiconductor shortage that we continue to work with supply chain partners on to deliver more of the groundbreaking Nissan Magnite SUV to keep customers excited,” said Rakesh Srivastava, General Manager. Nissan Motor India Ltd.

Toyota saw domestic sales increase 14 percent

Toyota Kirloskar Motors saw domestic sales increase 14 percent year over year to 9,284 units in September.

The company had announced that it would increase its prices by up to 2 percent on October 1.

Honda India sales jumped 49 percent in September

The automaker reported domestic sales of 11,177 units, representing a 49 percent increase in sales over the same period last year. The celebrations that began with the Onam Festival will spread to the rest of the markets, with the Christmas season peaking in the months that follow.

However, it added, “While we are fairly optimistic about the future on the demand side, we are carefully monitoring the prevailing supply-side issues affecting the industry and any future disruptions related to COVID”.

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