#BoycottHyundai trends after the auto giant supports the Kashmiri ‘brothers’ and their ‘struggle for freedom’

Indian tweetati on Sunday called for the boycott of car giant Hyundai after it tweeted in support of the Kashmiri “brothers” and their “fight for freedom”. The now-deleted tweet was posted by the official Hyundai Pakistan Twitter handle.

The controversial tweet read: “Let us remember and support the victims of our Kashmir brothers as they continue to fight for freedom.” The tweet also carried the hashtag #KashmirSolidarityDay.

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The decision to show solidarity with Kashmiris did not sit well with Indian users, who called for a boycott of the automaker. Soon, the #BoycottHyundai hashtag became a top trend on Twitter.

Hyundai India has not yet issued a statement while Hyundai Pakistan has decided to suspend its Twitter profile.

Kashmir has been a touchy issue between India and Pakistan as both countries have waged several wars over the issue. India had stripped Jammu and Kashmir of statehood status in August 2019 when the Indian government, led by BJP Prime Minister Narendra Modi, announced the repeal of Article 370, which gave special powers and privileges to the local population, mostly Muslims.

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