Dada Group expands 415 Shopping Festival with 150,000+ stores, autonomous delivery initiative and more

SHANGHAI, April 7, 2022 /PRNewswire/ — From April 8th to 17th, the “415 Intra-City Shopping Festival” (the Festival) will be launched jointly on JDDJ by Dada Group (Nasdaq: DADA) and Shop Now. For the first time in its history to be co-organized across both channels, the event will reach its largest scale yet with over 150,000 offline stores in over 1,700 cities and counties to cater to consumers China with products from all categories, deliverable within one hour.

Initiated by JDDJ 7 years ago, the event is widely recognized as the world’s premier on-demand shopping spree China. Shop Now, the service that integrates the location-based on-demand retail capabilities of Dada and JD.com, is partnering with JDDJ during the festival for better on-demand retail and delivery synergies. This year, leading retailers such as Walmart, CR Vanguard, Yonghui, Carrefour, Apple authorized stores and Sephora sell products in all categories, including supermarket groceries, fresh produce, mobile phones and electronics, home appliances, cosmetics, fashion and maternal and baby products, medicines, flowers and pastries.

Here’s a sneak peak at this year’s highlights ——

1. This is the first time in the festival’s history that it will be co-hosted with JD.com on both JDDJ and Shop Now.

This year’s edition marks the first-ever time that the festival will take place on both JDDJ and Shop Now platforms. In February, Dada Group and JD.com announced an update of an investment in Dada. Upon completion of this transaction, Dada Group will receive strategic resources from JD.com and continue its on-demand retail and delivery business.

Consumers can join the festival by using the JDDJ mobile app or the WeChat mini-program and through Nearby, a new tab on the JD.com mobile app home page that gives customers access to offline stores in near relieved. Products marked “Shop Now” are backed by Dada’s “One Hour” Delivery Service, which guarantees on-time deliveries.

2. Leveraging JD.com’s omni-channel marketing efforts and Dada’s one-hour delivery service, the festival becomes a prestigious opportunity for brands to launch new products.

As a flagship event in of China On-demand retail marketplace, the festival is an ideal opportunity for brand owners to launch new products. For example, JD Super, JD.com’s online grocery store business, will launch new dairy and beverage products and offer one-hour delivery services for consumer orders across multiple categories.

By using Dada Now’s one-hour delivery service, Dada’s on-demand local delivery platform, products purchased from JDDJ or with the Shop Now label can be delivered within an hour. While this service primarily caters to consumers’ needs for daily necessities such as fresh groceries and medicines, the service is now expanding its coverage to include new products in categories such as FMCG, electronics and cosmetics.

3. 8 top domestic and international brands get involved to celebrate the 7th anniversary of JDDJth anniversary

The festival’s name, 415, derives from the anniversary of the JDDJ, which began on April 15, 2015. To celebrate the 7th YDDJth To commemorate the anniversary and deepen its relationship with brand owners, JDDJ will hold a Super Brand Day during the festival to engage Yili, Mengniu, Unilever, Jinlongyu, Dove, Wyeth, Nestlé and Chaoneng for online promotions.

4. Live streaming on JDDJ empowers brands and retailers’ marketing practices and creates value through more direct leads.

Live stream shopping is a marketing strategy where a host promotes a product through live video. JDDJ sees an increasing volume of livestream advertising content being generated by brands and retailers on its platform and leverages its own resources to generate more content to help brands and stores achieve revenue growth. This year, over 10,000 stores start live streaming sales on JDDJ, consumers can order what they are watching from the live stream shows at the same time. A special duo with Mr. Guo Yunlong, Vice President of of China dairy leader Yili and Mr. He Huijian, Vice President of Dada Group and JD.com, will present a live streaming session during the festival to conduct consumer promotions and help brands increase sales.

5. A digital, cross-process fulfillment solution guarantees high-quality deliveries, first applying an autonomous delivery service.

Besides improving efficiency and reducing costs for retailers and brands through its omnichannel technological empowerment, Dada also provides consumers with timely, stable and convenient delivery services. To achieve this, Dada Now continues this year to leverage its digital capabilities and robust delivery network to ensure and streamline fulfillment services for JDDJ and Shop Now, with its cross-process, on-demand fulfillment solution covering every step from Depot management to the end covers collection, packaging, shipping to delivery.

Also worth mentioning is Dada’s acclaimed open platform for autonomous delivery, which is being used for the first time at the festival to alleviate the delivery pressure that comes with the enormous number of orders during the shopping spree.

About the Dada group

Dada Group is a leading local on-demand retail and delivery platform in China. It operates JDDJ, one of of China largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual shippers across multiple industries and product categories. The company’s two platforms are interconnected and mutually beneficial. The Dada Now platform enables JDDJ platform participants to have an enhanced delivery experience through its easily accessible fulfillment solutions and strong on-demand delivery infrastructure. Meanwhile, the massive volume of on-demand delivery orders from the JDDJ platform increases the order volume and order density for the Dada Now platform. in the June 2020Dada Group began trading on the Nasdaq Global Market under the ticker symbol “DADA”.

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