Q1 report announces July event
Amazon is usually shy about sharing the date of Prime Day every year, and 2022 was no different – but the retail giant apparently confirmed that its midsummer sales day is returning to July in its year First Quarter 2022 Results. The announcement directly stated that “Prime Day will take place in more than 20 countries in July”. While Amazon didn’t announce an exact date in the US, it’s easy enough for Prime members to start planning for a July event.
The announcement signals a return to normality in the wake of the pandemic: after being postponed to October 2020 due to COVID-19 and then brought forward to June 2021, Prime Day returns to July, the month of all previous Prime Days from 2015 to 2019.