The Italian brick kiln manufacturer Forza Forni announces


Brewster, New York, November 8, 2021 (GLOBE NEWSWIRE) – Forza Forni, the global leader and supplier of authentic Italian brick ovens, artisanal dough management equipment, oven tools, and commercial catering / residential equipment, announced today that It has completed a major rebranding. The name change and reorganization are intended to enhance the company’s product offering and signal its expansion into the broader commercial hospitality equipment market as well as the consumer kitchen market.

Over the past ten years Forza Forni has grown from a small importer of Italian stone ovens to one of the largest manufacturers and suppliers of high-temperature baking appliances in the North American catering market. The company now operates from a 20,000-square-foot facility in the greater New York City area, with a planned 11,000-square-foot warehouse expansion in the fourth quarter to better serve customers.

The company’s rebranding will focus on the introduction of the Fiero Group identity. The Fiero Group has three sub-brands; Fiero Forni, Fiero Dough and Fiero Casa.

Fiero Forni is dedicated to high-performance commercial ovens for Italian / Mediterranean cuisine. It houses Forza Forni’s existing commercial brick oven lines and serves the commercial hospitality equipment market.

Fiero Dough also serves the commercial hospitality equipment market but is entirely focused on artisanal dough mixing and management equipment. Its goal is to provide solutions for commercial hospitality businesses that want to make high quality dough for pizza and bread while reducing labor costs and improving consistency.

Fiero Casa is the company’s new living / household division with a diverse line of products including Italian stone ovens for the home, cookware, appliances, tools and more.

The company opened the first Fiero Casa retail store in its New York location and plans to open several of these retail / experience stores across the country in the future. This brand can be obtained nationwide via their online shop.

“We are very excited to share the products, experiences and developments that Fiero stands for,” said Peter de Jong, CEO / Founder. “Without the trust and support of our loyal customers over the past 10 years, we would not have been able to reach this point. The introduction of Fiero was a long-term goal for the company and we are delighted to finally be able to share it with the world. “

The Forza Forni brand made a strong statement in the market for a commitment to the authenticity of Italian baking principles. However, the considerable growth of the company in previous years no longer fits the brand name.

“We loved being Forza Forni, but we’re even more excited and proud of Fiero. The familiar gorgon face of the Forza Forni brand lives on in the Fiero logo, and we’ve made a few other references to Forza Forni in our new identity that we hope our customers and fans will appreciate, ”said Alex Gent, VP of sales.

Visit to explore the new website, brand and office.

About the Fiero Group

The leading supplier and manufacturer of Italian / Mediterranean style baking appliances for the commercial catering and home market. Find Fiero equipment in many of the world’s most famous restaurants and other prestigious hospitality establishments.

  • New Fiero logo

  • Fiero ovens


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